5/31/2023 0 Comments Fender japan katalog 2014![]() Fender held 38 percent of the stock, occupied three of the six board seats and, of course, owned the all important product licenses. They would address quality control via a programme of reinvestment and staff training in the US, and at the same time hit the copyists in their home market by producing Fender guitars in Japan.įollowing negotiations with two Japanese distribution companies, Kanda Shokai and Yamano Music, Fender Japan was established in March 1982. In 1981 a new management team, largely recruited from Yamaha's American operation, decided on a two pronged attack. Fender's reputation and market share were waning. Bad news for Fender who, under CBS ownership, had let standards slip. The copies had always been considerably cheaper than the 'real thing', but by the early 1980's they were also often of a high standard. The Fender Stratocaster is arguably the most popular electric guitar design ever.
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